Craft Testimonials that Showcase the Results You Create for Your Clients

Director: Melissa Burkheimer Series: Business Processes, Sales Page Design

blog-graphics_002Your potential customers want to know what kind of results they could get when they decide to work with you and/or buy your course.

If you have 25 testimonials on your sales page talking about how great you are, that’s great. But it’s not what they need to be reading.

Your hot and cold leads need to be able to relate to the possibilities you create for your clients.

Twenty-five testimonials talking about how great you are isn’t going to cut it, friend.

Don’t worry, cause I’ve got a short and sweet tutorial will show you exactly How to Craft Testimonials that Highlight the Results Your Customers Experience when they work with you.

Creating a results bank will keep you organized when it’s time to create your sales page and sell your services.

So, you may be wondering, “How the Heck do I get started, Melissa?”

Don’t worry, I’ve got you. I’m here to make things easy, because that’s how I’m wired. You need a plan for getting it done.

Here are my 4 simple steps to your very own personal results bank:

1. Ask your customers to give you feedback on your services.

Send a follow up email or slack message to ask follow-up questions about your services.

If you have a course with hundreds of customers, it may be easier to do it electronically using a tool like Survey Monkey.

If you work one-on-one with people, then I recommend doing it over the phone.

2. Create your bank.

Create a Google doc or a folder on Dropbox where you keep all notes, Facebook posts, and results-oriented feedback about your work.

This way it’s easy to find, and it’s great to read when you’re having an off day.

3. Ask these questions in an email, on a phone call, or via a survey.

What’s the biggest bottleneck you faced before we worked together?

What’s been the biggest benefit that you’ve experienced while working with me?

How is your life different now than before we worked together?

Do you have any measurable results you can share with me?

And, get permission to use their testimonials in a promotional manner.

**Sidenote, please consult with an attorney before you use any testimonials. I’m not a lawyer and am not in a position to give legal advice.**

4. Write them to showcase results and possibilities.

I’m going to use my friend Rachel as an example in these testimonials I’ve created for us to use as an example.

Testimonial #1 shows how the client feels about their investment, and shares tangible results after taking 1 lesson in her course.

“Rachel Luna is a force of nature. Get her on your success team before her calendar fills up. I sold out my program after completing Lesson 1 in her course, and it’s the best money I’ve ever invested in myself.”

Testimonial #2 showcases her street cred and amazing taste in shoes, but it doesn’t tell me why I should work with her.

“Rachel Luna is the smartest affiliate marketer in the world and I love her shoes.”

Testimonial #3 covers an objection your ideal clients may have, and shares tangible results this make believe client got after using one of Rachel’s strategies.

“I was hesitant to invest at first, but I doubled my monthly revenue within 2 months of working with her because I did the work and followed her affiliate marketing strategy.”

Now it’s time to build your results bank! Now that you’ve got a process, I’d love to see your new testimonials!

Share them in the comments. 🙂

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