Mapping out your launch calendar in advance and following a plan for streamlined sales (rather than just throwing spaghetti at the wall to see what sticks)
Creating a seamless experience that introduces leads to your solution and converts them into loyal buyers
Strategically drive your leads through the launch to the sale using conversion design concepts
Creating a strategy that generates buzz, delivers results, and improves with every promotion
Designing a sales page that speaks for itself with exceptional design and includes every detail your potential client needs to commit to the sale
Running a launch that crushes your revenue goals — but not your sanity
— a design, launch-strategy + implementation program for expert entrepreneurs ready to learn how to sell their offers with captivating strategy and design.
Conversion Design School™ teaches you how to craft your message, punch up your offer, and design your sales page and launch strategy using high-value sales conversion techniques that get better and better results every time you launch!
When you join the online program, you’ll get 3 Conversion Strategies with 18 lessons + bonuses focused on helping you learn how to use design strategies in your launch. You’ll become a master of your own launch design and implementation because you get ALL the tools and resources you need to move through your entire launch.
Instead of paying a designer, a copywriter, a developer, a project manager, a strategist, a launch manager, a VA and more to do mysterious things that you can’t replicate…
Learn the foundational concepts behind it all so that you can create your own high-converting launch for every product, every time.
Learn how to use conversion design to sell your offer online.
Map out your promotional plan by creating a customer journey that connects and converts.
Understand your customer data so you can use conversion design to improve results with your promotions.
You’ll receive step-by-step training modules, a community of support from peer professionals, and an exclusive opportunity to develop your own unique launch plan with a seasoned sales page designer and launch manager (me!).
You have a product or service ready to launch, but you have absolutely no clue where to begin planning.
Your project manager doesn’t know what a launch is.
Maybe you’ve hired someone to build your sales page, but it didn’t convert.
Or you finally got the courage to do your first launch, but the tech crashed and no one showed up for the webinar.
Or, you’ve launched, got results, but you’re left scratching your head trying to guess which landing page converted best or which email sequence delivered the most value.
You’ve taken all the courses and nothing seems to be practical enough to actually apply in time for or during the launch.
You’ve had success with your launches in the past, but you really want to make a much bigger impact.
I’ll teach you to use conversion design to sell your offer with ease.
Create a customer journey that connects and converts.
And understand your customer data so you can use conversion design to create killer promotions.
After 7 years of designing sales pages and launches for courses, masterminds, events, and online programs, I’m showing expert entrepreneurs how to sell their offers online using Launch Design That Converts, my signature framework I share inside Conversion Design School™.
Conversion Design School™ teaches you how to use my launch design framework to design a detailed and memorable customer experience with high-level strategies that actually make launches fun, easy and profitable.
You’ll learn how to design a your launch with conversions being the #1 goal.
As a sales page designer and launch design strategist working behind the wheel of 6 and 7-figure launches, I’ve seen my fair share of horror stories in the trenches. Heck, I’ve been knee-deep in them…until I caught onto the fundamental key to launches, creating touchpoints for the customer journey, and making consistent sales.
WRITE RESULTS-DRIVEN COPY
DESIGN A SALES PAGE THAT CONVERTS VISITORS INTO PAYING CUSTOMERS
GROW YOUR INFLUENCE + IMPACT THROUGH THOUGHTFUL ENGAGEMENT
CONNECT WITH YOUR TOP-TIER DREAM CLIENTS & LEAVE A LASTING IMPACT
INSPIRE CHANGE IN YOUR INDUSTRY
From 2014 to 2016, I was the launch manager for a brand-new program that generated over 2+ million in sales
The first sales page I created in 2015 generated $750K in revenue, compared to a $100K in sales from 2 previous launches combined.
Another client sold 80 spots to her first course launch after her beta program and generated $10K in revenue.
In 2018, I created a sales page that did $500K in sales within 2 months for a brand-new membership community.
Oh, and one of my clients was recently featured on The Ellen Show... twice.
Within the last three years, by launching my own offers I’ve added a new revenue stream to the tune of close to $40K
Here’s how Conversion Design School™ works:
You'll get 3 Conversion Strategies with 18 lessons + bonuses with design examples focused on helping you learn how to use design strategies in your launch.
Access to a private FB community where we can share designs, wins, ask questions about your launch process, strategy, and all the things!
Live co-working sessions + design critiques to get live feedback from me and your peers.
Learn about the foundational elements of selling your offers online. From your sales strategy to your customer journey, in this module I break down the process I use for planning my launches.
Learn conversion design principles that can help you build credibility and put your potential clients at ease.
Review your current offer with my checklist, and get inspired to design the brand assets you need to launch your offer.
Don’t just take your clients money, and then throw their name on a shelf. Create a winning customer experience with integrity and design that’s accessible to all types of students.
Create a connection with your audience and earn strategies they didn’t teach in English class or design school using empathy, positioning, persuasion, copy, and more to help communicate with your potential customers.
Design your own custom online sales strategy for your offer with inspiration from strategies that I’ve used in my business and with my clients.
Design your launch with ease by stealing my process! Build your list of projects, hire your launch team, map out your calendar and set your KPI’s.
Learn how to use your sales page as the foundation of your launch assets.
Learn what design assets you need to generate sales of your product or service, using different methods of selling.
Get in the weeds and learn conversion design principles that apply to your design assets throughout your entire launch!
Learn what types of design assets can help you with the sales of your product or service, using different methods of selling.
Visual design aesthetics like colors and typography can be used to create an emotional response from your visitors.
You have 8 seconds to get your audience to swoon. Learn design strategies you can use in your sales page hero section to encourage your visitors to scroll.
Take the offer checklist and use it as a sales page copy outline. Get real examples + inspiration you need to make sure your sales page copy is written to convert.
Steal the premium sales page design strategies I’ve used over the last 7 years to help my clients get major results!
Learn how to write, collect, and style testimonials and case studies so they are one of your best strategies for getting clients.
Building landing pages to get conversions can help you build your audience! Swipe my process for writing + designing landing pages, ideas for your lead magnet, plus see real examples outside of the launch world to get you inspired.
Learn how to look at the promotion data, user behavior and tracking so you can improve conversions during your next launch.
Learn how to look at your promotional data, user behavior, and tracking so you can improve conversions and sales during your next launch.
There’s always a way to change things up and beat your launch goals. Learn 7 strategies you can use to increase conversions in the midst of a live launch!
Design your launch using strategies that prevent cart abandonment!
Friendly “Get on My Calendar” Follow Up Client Email Template
Client Proposal Template
Sales Page Copy Template + Wireframe
Client Master Project Sheet Template
The “Increasing Your Prices” Email Template
The “Cold Sales” Email Template
Client Feedback Follow Up Process Map
Customer Research Process Map
Launch Planning Guide in Trello
Sales Page Design Services Slides Deck (For Live Sales Calls)
My Conversion Design School™ Sales Page Design
My Beta Conversion Design School™ PDF Design
Client Project Trello Board – Scrum Style
Design Project Process Board – Trello
Learn how to write copy like a conversion copywriter with a VIP Lesson from Sage Polaris, copywriter to the internet famous.
Take a look at all the tools out there to help you create landing pages, check out pages, email campaigns from Brandi Bernoskie, owner of Alchemy + Aim.
A VIP Lesson with Digital Marketing Genius, Jamie DuBose, to talk about basic marketing metrics you need
to know!
Get insider scoop on the ins and outs of running your own launches and getting hired on a launch team.
Without project management of your launch, it can be chaotic and even prevent you from getting sales. Ari Hale will walk us through her best strategies for managing launches as a project manager, and as an entrepreneur.
Learn how to connect with your audience before, during and after your launch with Nicole Edwards
Learn conversion design tips for selling physical products online.
Learn how to show up, take imperfect action, and strive for greatness (not perfection) as a leader in your industry.
If you hired an entire team to do this for you, it could cost you well over $20,000. If you worked with me one-on-one to design your launch strategy, my packages start at $15,000.00.
But because I’m so passionate about helping experts get their visions out into the world and start building launches that convert…
You’ll get 3 modules with 18 lessons + bonuses, via audio, video, and transcripts with design examples focused on helping you learn how to use design strategies in your launch.
Live Co-Working / Design Critique Calls
Online Community
Bonus: The Ultimate Library of Launch Templates + Processes
Bonus: A Conversion Copy Lesson
Bonus: Technology Solutions That Sell
Bonus: Marketing Metrics You Need to Know
Bonus: Nurturing throughout the Launch Cycles
Bonus: Hiring / Getting Hired for Launch Team
Bonus: How to Project Manage + Plan Your Launch
Bonus: Strategies for Selling Physical Products Online
Bonus: Becoming a Conscious Leader in Our New Normal
Pay-In-Full Bonus: A 60-minute 1:1 Strategy Call with Melissa
Live co-working/design critique calls are scheduled every quarter. You’ll get the official schedule when you join.
You'll get access to the program as soon as you join. There’s no race to finish — you’re on your own journey.
YES! I’ll show you how to use conversion design strategies that can be applied to your emails, landing pages, sales page, website and more. We also do design critiques on each co-working session. Those, in my opinion, always make you a better designer!
From mapping out the plan to designing the sales page, the live Co-Working Sessions + Design Critiques are for getting honest feedback on the elements of your launch. These are perfect for you if you need a sounding board from a seasoned sales page designer and peer expert entrepreneurs. They’re comprehensive and give you a clear path forward.
Maybe some of it. But I’ve got real experience in the trenches of launches as a sales page designer + launch manager that have generated 8 figures in total combined revenue. I’ve carefully designed this program to help you get the best possible results with your launch. And you’re not going to find that on YouTube or in a free download.
The investment is either 12 payments of $149 or 1 payment of $1499.
The art of this program is that it’s designed to help you learn how to use design throughout your launch plan. I give you a specific framework that you can use to sell anything online, when the time is right for you. This is not a race. You can make time to go through the program to get familiar with the concepts and launch later, or jump right in.
Conversion Design is a skill that can help course creators, copywriters, launch managers, sales coaches, marketing pros, web developers, and more! The focus is on copy, messaging, the customer experience, marketing, and launching to create a seamless customer journey.
I’d love to work 1:1 with you, friend! Send me a message at design@melissaburkheimer.com and I can send you info about my 1:1 conversion design + strategy packages.
YES! Me! Send an email to me at design@melissaburkheimer.com and you can schedule a time to speak with me. I won’t try to sell you anything that isn’t a good fit for you. I’ll help you make the best decision for you.
No. There are absolutely no refunds for this program. This is to protect my intellectual property, and protect the investment of our students.
If you’re not at 100% ‘YES’ or making an investment will cause you any financial strain, please don’t buy this program.
If you’re on the fence, I’d love to help you make the best possible decision for you! Send me a note at design@melissaburkheimer.com and my team will make sure I see it.
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